Elevate Your Brand with Cloud Infrastructure, Marketing Innovation and Gamification

Attendance

Opening Greetings

Digital Transformation and Data Driven Decisions

How businesses can leverage modern digital technologies to enhance their efficiency and make data-driven strategic decisions, thereby achieving a competitive advantage.

Integrating Technology for Operational Efficiency
Leveraging ERP, CRM, HR management Systems for Enhanced Franchise Efficiency and Customer Engagement

This section focuses on the use of ERP, CRM, and HR systems to improve operational efficiency and customer interaction in franchises. The integration of these technologies leads to better management, customer satisfaction, and a competitive advantage.

Coffee Break

Optimizing Franchise Operations with Cloud Infrastructure and Security

The thematic session “Optimizing Franchise Operations with Cloud Infrastructure and Security” focuses on enhancing franchise operations and data security through the use of cloud infrastructures. This approach offers flexibility, reduced costs, and increased protection against digital threats.

Marketing Innovation and Gamification

The session focuses on the use of innovative marketing strategies and gamification techniques for product promotion and increasing customer loyalty. It includes the creation of interactive experiences that encourage consumer engagement and enhance the user experience. These techniques lead to increased customer involvement and strengthened loyalty.

Round Table: EDIHs: Catalysts for Digital Transformation and
Business Growth in Europe

In this session, the role of EDIHs will be discussed, with a focus on the actions of DiGiNN (European Digital Innovation Hub, Cyprus) and SmartAttica EDIH (European Digital Innovation Hub, Greece), which support businesses in their digital development and competitiveness.

Attendance

Opening Greetings

Strategic Growth in the Digital Era: The Case of EDIHs

In this section, strategies for growth in the digital sector will be examined, focusing on European Digital Innovation Hubs (EDIHs). The tools and techniques that can help businesses adapt to and benefit from digital innovation will be analyzed.

Strategic Challenges for Business Growth in the Digital Era:
The Demands of the Greek Entrepreneurial Environment

This session will focus on the strategic challenges that businesses face in the digital sector, particularly within the context of the Greek business environment. The needs and requirements for enhancing business growth in the digital era will be examined.

Coffee Break

Discussion and Conclusions

Attendance

Dimitra Zervaki

Keynote: Ioannis Triantafillou

Firechats – NetWorking

{Re}Think Digital Awards 2K24

Stand Up

Reception – Networking